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Affect, Judgment and Endowment-Contrast Effect by Varsha Singh and Azizuddin Khan
Affect, Judgment and Endowment-Contrast Effect by Varsha Singh and Azizuddin Khan

Affect, Judgment and Endowment-Contrast Effect by Varsha Singh and Azizuddin Khan

By: Global Vision Publishing House
200.00

Single Issue

200.00

Single Issue

  • Affect, Judgment and Endowment-Contrast Effect by Varsha Singh and Azizuddin Khan
  • Price : 200.00
  • Global Vision Publishing House
  • Language - English
  • Published na

About this issue

Valence of emotion has differential impact on judgment. The study is an attempt to test prevailing influence of negative affect (NA) on judgment of well being (JWB) through affective endowment-contrast theory (Cheng, 2004). Data was collected using Satisfaction with Life Scale (SWLS) and Affect Balance Scale (ABS) on 212 college students. Regression and correlation were employed to analyze the data. Results revealed that JWB is significantly correlated with NA and affect balance and both were also found to be significant predictors of JWB. Results suggest that in presence of extreme NA, an adaptive increase in positive affect (PA) might take place, but an increase in PA need not be accompanied with an increase in JWB. Judgment of life satisfaction is largely determined by absence of extreme NA and an overall balance of affect. Findings are discussed in the light of affective endowment-contrast theory.

About Affect, Judgment and Endowment-Contrast Effect by Varsha Singh and Azizuddin Khan

Journal of Indian Health Psychology Vol. 3, No. 1, September, 2008