This Issue CONTENTS Business Wins Think Digital ‘Digital formats are making OOH more effective’ ‘We see a huge potential in Indian market’ OOH Plus Catch ’em young, catch ’em loyal State of Business Short OOH so big in IT city Interesting times ahead for city’s outdoor media mix Pune – Where OOH Means More Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation Lekshumanan Annamalai, Coral Media Sapna Agarwal, Sanjay Knit Pvt Ltd Chandrakant Kudal, Asha Publicity Aakash Senger, Big India K G Attar, Target Advertising Post festival, Kolkata’s OOH space sees a buoyant future Policy woes dampen Punjab‘s industry prospects Brand Strat ACC Cement — Building strong semi-urban, rural brand presence Media Matters Mediakeys set for long innings in India Spotlight Kicking off a new brand wagon! Digital Printing ‘Transit media expansion brings new growth opportunities’ Simply Creative Resources
About Outdoor Asia Magazine India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising