It all started with a dream… Yes, approx. 4 decades back, we dared to dream wild at that point of time when thinking of something offbeat in business was considered suicidal. With an eye on the growing demands of the aspiring youth particularly those with Hindi medium who were forced to pick and read English books in absence of quality books in Hindi, we took decision and with Upkar Prakashan entered the world of publishing with a set of General Knowledge books to begin with. From the day one, quality and reasonable pricing had been on top of our minds which found instant acceptance in the market and even today we are driven by these values. From few books to more than 1600 titles both in Hindi and English, we cater to the ever-growing needs of the youth with best of the editorial content, paper and print production facilities available. After creating a little place in the market, in 1978, once again we jumped, this time into the field of magazine publishing with ‘Pratiyogita Darpan’, the first and the largest selling Hindi ‘Career Development Magazine’ which even today is credited to be the only youth magazine among top 4 magazines in India as per latest Indian Readership Survey (IRS). To give more choice to readers, in 1988 we launched ‘Samanya Gyan Darpan’ with comprehensive collection of ‘Objective Type Questions’ as a differentiation. About a decade later, in 1998, by identifying the evolving needs of the budding youth; ‘Competition Science Vision’ came into existence. It is a specialized magazine for Medical Entrance & 10+2 Examinations. Year 2006, saw one of the most awaited and the most successful launch of a magazine which was on wish-list of English medium aspirants who always felt deprived of the quality Pratiyogita Darpan delivers. Pratiyogita Darpan English edition commenced publication in June 2006 and met with instant success. Four decades young now; this magnitude is a long and satisfying journey. After achieving one milestone after another, we are now in the process of trying our hands with new web technologies which will offer first-of-its-kind and truly a World-Class platform for the Indian publishing industry and book lovers. We have more dreams and will keep on sharing these with you from time to time. We welcome you to have glimpses of what our entire group offers through this web-site.