HOW DO YOU CATER TO THE NEXT BILLION? - The next billion are all set to come online, and they’re nothing like existing netizens. Indians, specifically are going to make up the majority of the next billion. In this month’s cover story, we look at how different the next billion really are, how companies will target them as customers, what services will they need, how they will change the internet as we know it, and what technologies will drive this momentous change.