Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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have exhibited massive evolution in the

fashion segment in India. We all from the

fashion industry are aware how the Indian

consumer is now embracing the idea of

fashion as a means of self-expression, and

not merely as a functional purchase. The new

generation is now at greater liberty from the

traditionalist’s sartorial template. Overall,

the entire defi nition of fashion has changed.

Yet, there is one category that has endured

the test of time and is still one of the most

popular apparel categories around the globe

– Formal Wear.

The formal wear market has witnessed a

remarkable change from its functional roots

in the years gone by. The Indian youth

today exhibits a pronounced inclination

for trendy, modish and comfortable formal

wear that aligns with the latest trends. His

rising expectation has compelled brands and

retailers to come up with various innovations

to be able to raise the bar.

In this issue of BoF, we look at the everexpanding

market of formal wear in India, the

innovations that have come up to keep abreast

of changing times and preferences and the

latest trends in the Indian market today. Apart

from elaborately discussing the dynamics of

some of the most popular product categories in

this segment, the edition also talks about the

challenges formal wear faces in India.

A feature on the growing trend of Made-to-

Measure services in formal wear stands as a

testimonial to the progressive Indian consumer,

who had, till the 80s, hesitated to accept

readymade garments.

As a whole, this edition makes a powerful

attempt at analysing prevailing trends and the

consumption behaviour of the Indian formal

wear market to aid upcoming as well as existing

brands establish a strong brand equity in today’s

volatile times.

Cheers

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.