Casual wear has taken over the globe by storm! The fashion industry has probably not witnessed a force more unrestrained than causal wear in its past. Even India, a country that has always lagged behind global fashion trends, was quick to adapt to this casual way of dressing. And, with mounting western influence, entry of global brands and the rising penchant for comfort, casualsation is poised to only gain momentum in the near future.
The June issue of IMAGES Business of Fashion promises to take you on an odyssey of exploration, of the opportunities brimming in the Casual Wear segment in India. Along with it, the issue will also red-hot trend of athleisure, which is fueling the contemporary, global mantra of Fitness First.
Highlights of the issue:
>> Define and size the total market and its main segments
>> Outline the opportunities and challenges
>> Evaluate top global casualwear trends & their pervasiveness in India
>> Study its impact on womenswear & kidswear
>> Showcase the ways and success mantras of casualwear brand leaders
>> Trend forecast by key leaders of the industry
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.