The world has become diverse, but with
smaller moving parts. There are major trends,
but they are being broken down into many
variants. One such trend is sportswear,
which is being fanning out into various
parts – athleisure, activewear, gym wear, kids
sportswear and much more.
The burgeoning appreciation for healthier
lifestyles, across the globe and in India, has
paved way for what has been touted as one
of the most profound cultural changes of the
20th century –staying fi t. Fitness is no longer
a buzzword, but an expected standard! The
era of self-awareness, spearheaded by the
millennial generation is now apparent in the
wardrobes of the consumers across all age
groups. The challenge is to fi nd out what the
customer wants and how the retailer is going
to provide it.
In the November 2018 Sportswear Special of
IMAGES Business of Fashion, we bring you
a detailed look at the fact that ‘Sports-leisure’
is no longer a trend, but a fundamental shift
in how the world dresses today. We bring you
the details of the fast-emerging categories of
Sportswear and Athleisure in India.
Delving deep into the subject, the issue
defi nes the size of the market, outlines
opportunities for retailers, evaluates key
trends and showcases innovations. Apart from
this, we bring you market leaders in categories
and deep dive into what makes the successful.
The edition also bring you studies on
sportswear trends in the country from wellrespected
consulting giants Euromonitor
International and Technopak
We hope you fi nd our sportswear special issue
– a part of our ongoing attempt at showcasing
fresh new thoughts and visions on sportswear
trends in India – useful and insightful, as
always.
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.
