Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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The world has become diverse, but with

smaller moving parts. There are major trends,

but they are being broken down into many

variants. One such trend is sportswear,

which is being fanning out into various

parts – athleisure, activewear, gym wear, kids

sportswear and much more.

The burgeoning appreciation for healthier

lifestyles, across the globe and in India, has

paved way for what has been touted as one

of the most profound cultural changes of the

20th century –staying fi t. Fitness is no longer

a buzzword, but an expected standard! The

era of self-awareness, spearheaded by the

millennial generation is now apparent in the

wardrobes of the consumers across all age

groups. The challenge is to fi nd out what the

customer wants and how the retailer is going

to provide it.

In the November 2018 Sportswear Special of

IMAGES Business of Fashion, we bring you

a detailed look at the fact that ‘Sports-leisure’

is no longer a trend, but a fundamental shift

in how the world dresses today. We bring you

the details of the fast-emerging categories of

Sportswear and Athleisure in India.

Delving deep into the subject, the issue

defi nes the size of the market, outlines

opportunities for retailers, evaluates key

trends and showcases innovations. Apart from

this, we bring you market leaders in categories

and deep dive into what makes the successful.

The edition also bring you studies on

sportswear trends in the country from wellrespected

consulting giants Euromonitor

International and Technopak

We hope you fi nd our sportswear special issue

– a part of our ongoing attempt at showcasing

fresh new thoughts and visions on sportswear

trends in India – useful and insightful, as

always.

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.