Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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Welcome to the busiest time of the year!

This indeed is an exuberant time for all of

us at the retail fraternity. This is the season

that morphs India to its brightest and most

jubilant avatar of the year with every calendar

week dotted with festivals, celebrations and

weddings. It is the time the entire nation

comes together to feast, pray, share love and

above all fl aunt resplendent ethnic fashion.

Ethnic wear is an intrinsic part of the festive

season. Infact, traditionally, ethnic wear

was solely reserved for festivals. But, in the

recent years, the category has evolved in

massive proportions, especially the women’s

section. Keeping pace with India’s massive

strides towards modernization, the ethnic

wear category has been resuscitated with

keen focus towards the modern consumers

penchant for comfort and practicality. Today,

the category includes a wide spectrum

of cuts, fi ts, silhouettes – from inherently

classic to more contemporary avatars that

are as comfortable for daily wear as they are

appropriate for corporate boardrooms.

This evolution ensued an increasing preference of

the young and consuming class towards Indian

ethnic wear as well as boost the dynamics of the

market like never before. Today, pegged at an

estimated Rs. 112,893 crores and constituting

approximately 32 percent share of the total Indian

apparel market, the ethnic wear category in India

holds a very promising future.

In this one-off issue on ethnic wear, we track the

evolution of the category in the recent years as

well as the shift in customer preferences. It was

an uphill task for us to gather all this data for this

fast growing market has not yet matured enough

to prompt proper research documentation.

Nevertheless, the IMAGES Fashion Bureau did

an incredible job of delving deep and putting

pieces together to give you all readers a slew of

dedicated articles on the pervading trends and

the immense opportunities teeming in this new

market segment.

I hope you enjoy reading the issue as much as we

enjoyed putting it together.

Cheers!

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.