From shirts, trousers, denim to skirts and
dresses, western wear is ruling fashion
senses across the globe. Even in India,
this comfortable fashion segment enjoys
unparalleled popularity and is today, a staple
in wardrobes across the country, irrespective
of gender and age.
The roots of western wear in India can be
traced to the British era. Yet till the 1990s,
it was somewhat limited to the elites,
professionals and offi ce goers. The decades
following the 90s are touted to be the era
when Indians adopted more westernized
concepts in fashion, making bold and stylish
In recent years, rapid globalisation, enlarged
brand awareness, growth of disposable
income and expansion of apparel e-retailing
have led to surge in demand for western wear.
Increase in youth population and fashion
consciousness among consumers is further
fuelling this market’s growth.
India’s leading management consulting
fi rm Technopak Advisors reveals in the lead
research how western wear constitutes the
biggest segment in the Indian fashion retail
industry. Estimated at `1,33,246 crores in 2018,
the segment accounts for approximately 93
percent of the total fashion market in India. Yet,
there is hardly any research documentation on
the segment in its entirety.
In this fi rst of its kind issue on Western Wear,
IMAGES Fashion Bureau maps the evolution
of the category as a whole in India along with
tracking the shift in customer preferences. In
addition to this, there are dedicated features
detailing the market size, prevailing trends and
opportunities in the major segments of Western
Wear. We have also outlined the perspective
of veteran brands and retailers on this growing
We had a challenging yet educative time
making this issue and I sincerely hope that you
like reading it!
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.