The growth trajectory of the Indian Fashion Retail
Industry is on an all-time high. With around 400 national
and international fashion brands operating successfully
in the Indian market, it is boom time for the sector. Be it
Tier I, II & III cities, the Millennial population everywhere is
becoming more fashion conscious and is all about new
trends in fashion, buying both offline and online.
This, as well as the snow-balling popularity of social
media, has opened unprecedented retail opportunities
for the fashion industry. And mall developers in India
have been quick to take advantage. They are increasingly
allotting more and more space to fashion brands, which
in turn are aggressively expanding across the country.
Western wear brands, including fast fashion and casual
wear, are also becoming more and more popular,
expanding rapidly due to increasing consumer demand.
The cover story of Shopping Centre News, February-
March 2019, ‘Fashion Retail: The Money Spinner in Malls’
explores the workings of the fashion retail community
within the larger setting of the Indian mall. In keeping with
our upcoming flagship event, India Fashion Forum 2019,
being held on March 27-28 in Mumbai, we delve deep into
why fashion is the largest and by far the most pro table
category for Indian malls. The story examines why the
‘fashion floor’ is the most important floor for malls, how
much revenue it generates, and how much space and
status malls accord to the fashion segment.
The feature also brings to the readers, the inside view,
gleaned from in-depth interviews with mall heads and
developers, while studying change in consumer income
and demographic pro le and the role of technological
innovations, cultural shifts, social media and brand
endorsements play in the growing standing of fashion
retail within malls.
We hope to nd this issue well informed and bene cial
as always. We also look forward to seeing you in large
numbers at IFF 2019 being held at Hotel Renaissance,
Mumbai. Do log on to our website, www.indiaretailing.
com and www.indiafashionforum.into read more
informative articles and analyses on innovative trends,
developments happening on the stage of the global retail
and shopping centre industry with an emphasis on India.
Shopping Centre News is the magazine for all stake holders in the Indian Shopping Centre business including developers, retail real estate professionals, architects, consultants, investors, retailers, media & marketing companies, research companies and other service providers. The magazine provides a knowledge sharing platform featuring well researched articles, expert insights, international trends and industry updates.