CONTENTS
Business Wins
Think Digital
‘Digital formats are making OOH more effective’
‘We see a huge potential in Indian market’
OOH Plus
Catch ’em young, catch ’em loyal
State of Business
Short OOH so big in IT city
Interesting times ahead for city’s outdoor media mix
Pune – Where OOH Means More
Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation
Lekshumanan Annamalai, Coral Media
Sapna Agarwal, Sanjay Knit Pvt Ltd
Chandrakant Kudal, Asha Publicity
Aakash Senger, Big India
K G Attar, Target Advertising
Post festival, Kolkata’s OOH space sees a buoyant future
Policy woes dampen Punjab‘s industry prospects
Brand Strat
ACC Cement — Building strong semi-urban, rural brand presence
Media Matters
Mediakeys set for long innings in India
Spotlight
Kicking off a new brand wagon!
Digital Printing
‘Transit media expansion brings new growth opportunities’
Simply Creative
Resources
India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising
