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For long, India, the world's second largest two-wheeler market has been deprived of a dedicated two-wheeler magazine. The first of its kind, BIKE India has fixed that urge with a truly adrenaline-pumping passion magazine that caters as much to the super-bike fanatic as to man-on-the-road commuter. Dedicated in its entirety to the country's burgeoning biker community, the magazine is emerging as a biker's bible, not just in India, but across Asia. Fueling the passion that pervades the biking scene in the country, BIKE India is produced by hardcore motorcycle enthusiasts with more than 25 years of hands-on experience in motorcycling and its associated culture. It is a magazine that respects, and also encourages huge amounts of reader participation in its features, in a way allowing every reader to identify with its character.