The cover theme of the January-February 2020 18th Anniversary Special issue is ‘Shifts Shaping Business’. R Edward Freeman, Professor at Darden School, University of Virginia, and Ben Freeman, a Principal of Stakeholder Media, explain how ethics and morality are the center of a revolutionary shift in business. Asif Upadhye, Director and Dark Knight, Never Grow Up, highlights the shift to happiness occurring in the workforce and what managers must do to keep up. David Moschella, author of Seeing Digital, dives into the nitty-gritty’s of the digital shift which is propelling businesses to the next phase of technology. Elsewhere in the magazine, a trio of interviews with Ashish Goenka, Director, Redbrick Offices; Sumit Lakhani, Chief Marketing Officer, Awfis Space Solutions; and Varun Chawla, Co-founder, 91springboard, offers an insider’s look at the co-working sector and its impact on the future of work.
The Smart Manager, India's first world-class management magazine, was founded in 2002 by eminent business historian Dr Gita Piramal with Harvard Business School Dean, Prof. Nitin Nohria with the mission of updating managers and business practitioners in India with the latest thought-provoking strategic ideas from experienced, world-class managers, academics and consultants from across the globe. Over the years, the magazine has carried articles authored by illustrious management gurus such as the late CK Prahalad and Sumantra Ghoshal, Jack Trout, Ram Charan, Gary Hamel, Gay Haskins, Jagdish Seth and Lynda Gratton. We believe that "managers are the best teachers of managers" and most of our articles are written in the first person by top-tier CEOs such as Kumaramangalam Birla, Sunil Mittal, Aditya Birla, KV Kamath, Santrupt Mitra, Rajeev Dubey and S Ramadorai. We also have relationships with a number of B-schools around the world, apart from most top-level schools in India. The Smart Manager hosts the Tata Consultancy Services Smart Manager Case Contest, the most prestigious competition of its kind in the Indian print media. The contest, with a cash prize of INR50,000 per issue, sees wide participation from national and international business managers and students. The 'Smart" in The Smart Manager is an acronym for Strategy, Marketing, Analysis, Resources and Technology. Truly useful knowledge when you need it 24 x 365, year after year.