Highlights of Brides Today February 2018 issue:
Sonam Kapoor graces the cover(s) of the inaugural issue of Brides Today. While she appears in a never-seen-before avatar with designers Michael Russo and Tamara Ralph (the duo of luxury couture label Ralph & Russo) on one, she stars alongside the doyenne of Indian fashion, Anamika Khanna on another. The Feb issue heralds the onset of spring while decoding every aspect of smaller, close-knit weddings. It features 300+ guest editors, muses, and destinations to inspire the perfect home-away-from-home wedding. Plus, we have shoots with bridal couturiers such as JJ Valaya setting the tone for luxurious intimate weddings. The guest editors are top social media influencers as well leading personalities from various genres of the wedding industry, luxury brands, and creative arts. With spreads of pages dedicated to wedding planning, wedding destinations and properties along with bridal couture, the issue sums up our guideline ‘Small Weddings, Big Vows’ in a thematic splendour.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.