Highlights of Brides Today June-July 2018 issue:
‘Love’ is the theme of the June-July issue of Brides Today. Exemplifying this theme is our cover stars Fawad Khan and Mahira Khan. It is safe to say that Fawad with his inimitable charm and acting prowess and Mahira with her immense screen presence and acting talent came, saw, and conquered hearts in India with their well-received cinematic outings in Bollywood. While we can’t wait to see them act in more Hindi films, the much-married Fawad Khan shares anecdotes from his 17 years of marriage with fashion designer Sadaf Khan and Mahira gets talking on romance and films with Brides Today. From cinematic proposals in The Travel section to a report of bridal lingerie in The Look section, to The Jewels and The Accents section contain editorials featuring couples, bridal jewellery, and honeymoon as well date-worthy bags.
The Jewels opens with an elaborate shoot featuring a couple decked in fine jewellery and expressing different gestures of love through their hands. It also takes readers on a cosmic journey of birthstones while delving into ideas of love and compatibility.
The Accents section section opens with a fantastic shoot featuring a couple and a covetable array of wedding and date-worthy bags. The accessories featured in the trend pages (also detailing his and her must-haves) are fit for all sorts of romantic outings and honeymoon sojourns and are good trousseau investments. There is a special report on his and her watches, keeping in tune with the theme of the issue. There’s an exclusive interview with cult designer Michael Kors detailing his latest summer 2018 capsule collection and a delightful read on 80 years of Ray-Ban with a special note on how it has become a cult favourite at Indian destination weddings and mehendi celebrations.
The Look section presents a report on the season’s best lingerie for brides-to-be and an exclusive interview with Sarah Shotton, creative director of Agent Provocative, a British luxury lingerie house.
The Beauty section presents a feature on face serums, an important addition to a bride’s grooming regime. There’s also an exclusive interview with Alexa Chung, who is the new face of L’Oreal hair colour of the year.
The Grooms section sums up the season’s biggest wedding wardrobe and accessory trends.
The Vows has a special update on thematic wedding invites, spotlighting an array of trends from metallics to florals. And, we have also a real wedding feature with Neha Dhupia.
Taking cues from celebrities and films, the Travel section takes a look at 20 most romantic ways and getaways to propose.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.