Highlights of Brides Today May 2018 issue:
With the Kapoor girls of Veere di Wedding -- actors Kareena Kapoor Khan and Sonam Kapoor with producer Rhea Kapoor — spotlighting the May cover of Brides Today, we happily do a reel-meets-real extravaganza, be it in creating a sartorial statement in unapologetic black, celebrating the stories of four strong women in Veere di Wedding, or going berserk with the ultimate fashionista of India Sonam Kapoor’s wedding on 8th May. As our cover stars talk straight on gender equality be it in the context of #metoo or on topics of equal pay for equal work, there’s the promise of many-a-unique stories that are waiting to be told, stories that are not necessarily good or bad, but lived and shared experiences of women around us. In putting it all together, May brides couldn’t be far away from our thoughts. So, we are out with a wedding report on 100 beach getaways, some exclusive mountain retreats, a comprehensive list of swimsuits, beachwear, and a go-to guide on getting the perfectly sizzling beach skin. Last but not least, The Vows (Wedding and Planning section) updates our readers with the A-Z of planning a beach wedding. Glow, gorgeous, and getaway… is the mantra for summer nuptials.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.