Highlights of Brides Today October 2018 issue:
Revisiting the magic of the iconic chiffon saris and the sensual song-and-dance sequences, set amidst the enchanting Swiss Alps—basically, the era of Sridevi, we went on a heartwarming train journey with millennial muse Janhvi Kapoor and Manish Malhotra, who dressed Sridevi on multiple occasions and in several films. The bright and confident Janhvi Kaopor wearing Malhotra’s clothes in the heart of Switzerland made for a stunning cover shoot and story for us. Decoding the allure of beauty and style that is at the heart of every cinematic and bridal story, our Beauty Report presents the A-Z guide in skincare and makeup essentials along with a bevy of expert tips that will guide a bride through the entire course of her wedding and will even help her maintain post-wedding glow.
Since this is our India-inspired issue, we have revisited the finest of weaves and indigenous craftsmanship in our textile shoot where freestyle dance moves meet the fall and flow of ethnic ensembles in the most graceful combinations.
Digging into the archives of ancient jewellery art forms, we bring forth six significant wedding looks in our jewellery shoot. Plus, we have trend pages and a feature on these art forms.
There are eight spreads of luxe accessories and clothes in the combines His and Hers style pages that draw inspiration from the iconic brocades and paisleys and the rich palette of red and gold.
Last but not least, the entire magazine gives our readers an inspiring bouquet of venues for hosting their nuptial galas.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.