All organizations everywhere, exist to create and deliver value to their customers. Building, designing and offering holistic experience to the customer is also a value proposition, which can enable organization in developing sustainable competitive advantage. Experiential Marketing focuses on customer experiences that evoke the senses sight, smell, sound, touch & taste, heart and the mind. The new paradigm is a shift from Traditional Marketing, which focuses on features characteristics that supplement the product and benefits performances characteristics that customers seek from a product. The article describes how to evoke customer emotions deep – seated in the mind and create a connection with the heart.