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Indian Journal of Marketing

Associated Management Consultants (P) Ltd.

Indian Journal of Marketing

  • 520 - Issues
  • Published monthly

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. Imore

All Issues

IJM-Dec12-Article6-Challenges In A Commodity Offering – Indian Telecom Services (GSM)

IJM-Dec12-Article6-Challenges In A Commodity Offering – Indian Telecom Services (GSM)

80.00
IJM-Dec12-Article5-Women’s Role In Buying Behaviour For Durables: A Study Of Malwa Region In Punjab

IJM-Dec12-Article5-Women’s Role In Buying Behaviour For Durables: A Study Of Malwa Region In Punjab

80.00
IJM-Dec12-Article4-Marketing of Handloom Products: A Case Study of Thenzawl Cluster In Mizoram

IJM-Dec12-Article4-Marketing of Handloom Products: A Case Study of Thenzawl Cluster In Mizoram

80.00
IJM-Dec12-Article3-Factors Influencing The Buying Behaviour Of Organised Retail Consumers: A Study On Food And General Stores In Visakhapatnam

IJM-Dec12-Article3-Factors Influencing The Buying Behaviour Of Organised Retail Consumers: A Study On Food And General Stores In Visakhapatnam

80.00
IJM-Dec12-Article2-A Study On Consumer Perception With Reference To Third Party Administrators (TPAs)

IJM-Dec12-Article2-A Study On Consumer Perception With Reference To Third Party Administrators (TPAs)

80.00
IJM-Dec12-Article1-Relationship Marketing: An Overview

IJM-Dec12-Article1-Relationship Marketing: An Overview

80.00
IJM-Nov12-Article6-Female Adolescents and Young Adult Consumers’ Affinity For Online Flash Sales Concept In India: A Triangulation Approach

IJM-Nov12-Article6-Female Adolescents and Young Adult Consumers’ Affinity For Online Flash Sales Concept In India: A Triangulation Approach

80.00
IJM-Nov12-Article5-Marketing Cost Of Wheat At Different Marketing Places In Haryana

IJM-Nov12-Article5-Marketing Cost Of Wheat At Different Marketing Places In Haryana

80.00
IJM-Nov12-Article4-Effect Of Sales Promotions And Their Availability On Consumers’ Buying Behaviour: A Perspective On Personal Hygiene Products

IJM-Nov12-Article4-Effect Of Sales Promotions And Their Availability On Consumers’ Buying Behaviour: A Perspective On Personal Hygiene Products

80.00
IJM-Nov12-Article3-Deciphering Assorted Findings On Marketer Transgression Linked To Service Recovery Paradox

IJM-Nov12-Article3-Deciphering Assorted Findings On Marketer Transgression Linked To Service Recovery Paradox

80.00
IJM-Nov12-Article2-Cultural Values As Advertisement Themes In International And Indian Advertising

IJM-Nov12-Article2-Cultural Values As Advertisement Themes In International And Indian Advertising

80.00
IJM-Nov12-Article1-Green Marketing In India: Some Eco – Issues

IJM-Nov12-Article1-Green Marketing In India: Some Eco – Issues

80.00
IJM-Oct12-Article6-Consumer Behaviour Towards Two Wheelers And Four Wheelers: A Study On Rural And Urban Mizoram

IJM-Oct12-Article6-Consumer Behaviour Towards Two Wheelers And Four Wheelers: A Study On Rural And Urban Mizoram

80.00
IJM-Oct12-Article5-Trends, Technology And Addiction: An Explorative Study On Cyber Behavior Of Students

IJM-Oct12-Article5-Trends, Technology And Addiction: An Explorative Study On Cyber Behavior Of Students

80.00
IJM-Oct12-Article4-Gender Specific Study On Relative Impact Of Convenience And Non Convenience Factors On Mobile Users’ Brand Switching In Kolkata

IJM-Oct12-Article4-Gender Specific Study On Relative Impact Of Convenience And Non Convenience Factors On Mobile Users’ Brand Switching In Kolkata

80.00
IJM-Oct12-Article3-Problems of Vegetable Producing Farmers In Erode, Coimbatore and Tiruppur Districts Of Tamil Nadu

IJM-Oct12-Article3-Problems of Vegetable Producing Farmers In Erode, Coimbatore and Tiruppur Districts Of Tamil Nadu

80.00
IJM-Oct12-Article2-Brand Personality: Antecedents And Consequences

IJM-Oct12-Article2-Brand Personality: Antecedents And Consequences

80.00
IJM-Oct12-Article1-A Study On Online Discount Couponing Industry In India

IJM-Oct12-Article1-A Study On Online Discount Couponing Industry In India

80.00