This Issue   CONTENTS Business Wins  Think Digital  ‘Digital formats are making OOH more effective’ ‘We see a huge potential in Indian market’  OOH Plus  Catch ’em young, catch ’em loyal  State of Business  Short OOH so big in IT city Interesting times ahead for city’s outdoor media mix  Pune – Where OOH Means More  Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation  Lekshumanan Annamalai, Coral Media  Sapna Agarwal, Sanjay Knit Pvt Ltd  Chandrakant Kudal, Asha Publicity Aakash Senger, Big India  K G Attar, Target Advertising  Post festival, Kolkata’s OOH space sees a buoyant future  Policy woes dampen Punjab‘s industry prospects  Brand Strat  ACC Cement — Building strong semi-urban, rural brand presence  Media Matters  Mediakeys set for long innings in India  Spotlight Kicking off a new brand wagon!  Digital Printing  ‘Transit media expansion brings new growth opportunities’  Simply Creative  Resources