ROOTS are the part of a plant which establish the Plant deeply and firmly so this Book 'Roots- Brand & Image' emphasize to establish with the ways about the brand and image of person that makes him stand firmly. This book will make people travel around new concept and the new idea which needs to be adopted by each and every person, to present right image in their area of workings, whether personal or professional.This book allows the reader to know "What is the Real Brand ?". Brand are not only the items or things that exist in the outside market through which people show off their worth or choices, but the Real Brand is a person himself i.e. "YOU" !This book will make you think and provide you with the ways about what is going to make you unique from others, so to lead the time with your right image to bring your inside qualities out. Be your own Brand and create your Own Image. If you will not make change within yourself, then who will? "Be Real, Not Reel ".