October issue contains COVER STORY: BHL Continues to Rule the Roost - In India, backhoe loader (BHL) controls the lion’s share of the total equipment sale; it is wheel loaders that dominate the Chinese CE market and crawler and mini excavators that control the European and American markets. VIEWS from Vipin Sondhi, Managing Director and CEO, JCB India, Anil Bhatia, Director Sales and Marketing, Case India and many more. INTERACTION with Puneet Chhabra, Divisional Manager – Marketing, Escorts & Pankaj Kumar, Vice-President (Equipment Sales), Dozco India. SPECIAL- INDUSTRIAL CRANES: An Upward Trend - EQUIPMENT INDIA zooms in on the latest product/technology trends in industrial cranes. VIEW from Manojit Acharya, Executive Director, Demag Cranes and Components (India), Tushar Mehendale, Managing Director, ElectroMech and many more. In C.A.S.H. section read Upgrading Foundries to Meet OEM Needs, Improving Productivity, An Indian Success Story etc. SPECIAL REPORT: JCB Steps up Engine Strategy Development, CIFA, Back with a Bang including regular features like Equipment News, Tenders, Product Lauches, Executive Profies etc..
EQUIPMENT INDIA is India’s first and only magazine for the infrastructure equipment industry. It successfully addresses the needs of information of the infrastructure equipment industry. It is the most specialized source of information for Contractors, Manufacturers, Dealers, Purchasers and the end users. It equips them with information to make easier and more profitable purchase decisions. Readership: Executives, Managers, Technical heads, Fleet operators, Procurement heads, Maintenance department heads & Purchase Heads from - Construction equipment Manufacturers and Dealers, Construction & Infrastructure Companies, Lubricants, Rental companies, Manufacturers of equipment accessories, components & attachments, OEM suppliers, Equipment finance companies, Service managers, Spare parts manufacturers & suppliers, etc. To advertisers, Equipment India is the most focused marketing platform as it not only guarantees visibility to the key decision makers and opinion leaders within the industry, but also promises effective communication with high recall given its conducive editorial environment.
