The growth trajectory of the Indian Fashion Retail

Industry is on an all-time high. With around 400 national

and international fashion brands operating successfully

in the Indian market, it is boom time for the sector. Be it

Tier I, II & III cities, the Millennial population everywhere is

becoming more fashion conscious and is all about new

trends in fashion, buying both offline and online.

This, as well as the snow-balling popularity of social

media, has opened unprecedented retail opportunities

for the fashion industry. And mall developers in India

have been quick to take advantage. They are increasingly

allotting more and more space to fashion brands, which

in turn are aggressively expanding across the country.

Western wear brands, including fast fashion and casual

wear, are also becoming more and more popular,

expanding rapidly due to increasing consumer demand.

The cover story of Shopping Centre News, February-

March 2019, ‘Fashion Retail: The Money Spinner in Malls’

explores the workings of the fashion retail community

within the larger setting of the Indian mall. In keeping with

our upcoming flagship event, India Fashion Forum 2019,

being held on March 27-28 in Mumbai, we delve deep into

why fashion is the largest and by far the most pro􀍤 table

category for Indian malls. The story examines why the

‘fashion floor’ is the most important floor for malls, how

much revenue it generates, and how much space and

status malls accord to the fashion segment.

The feature also brings to the readers, the inside view,

gleaned from in-depth interviews with mall heads and

developers, while studying change in consumer income

and demographic pro􀍤 le and the role of technological

innovations, cultural shifts, social media and brand

endorsements play in the growing standing of fashion

retail within malls.

We hope to 􀍤 nd this issue well informed and bene􀍤 cial

as always. We also look forward to seeing you in large

numbers at IFF 2019 being held at Hotel Renaissance,

Mumbai. Do log on to our website, www.indiaretailing.

com and www.indiafashionforum.into read more

informative articles and analyses on innovative trends,

developments happening on the stage of the global retail

and shopping centre industry with an emphasis on India.