Highlights of Business Today India 1st February 2026 issue:

Business Today Magazine’s 34th Anniversary Issue was unveiled at BT Davos Brainstorm, amid the world’s most influential conversations at the World Economic Forum 2026. This special edition turns its lens on one of the most decisive forces shaping India’s economic future: Gen Z, the country’s youngest adults, and the shifts they are driving across consumption, work, and enterprise strategy.

The issue brings together deep research and sharp editorial analysis to move beyond stereotypes about Gen Z and surface how a large, digitally native cohort is reshaping demand, redefining value, and altering the assumptions businesses have long relied on. Rather than viewing youth through the prism of hype or disruption alone, the magazine explores how aspiration and caution coexist, how technology influences behaviour without dictating it, and why traditional models of loyalty, credit, and linear growth are being quietly reworked. The insights highlight the strategic implications for brands, financial services, employers, and institutions seeking relevance over the next decade.

All this and more in the 34th Anniversary Issue of Business Today Magazine. Out on stands now.