Business Today
Business Today

Business Today

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Highlights of Business Today July 21, 2013: Keeping up with the standard of providing quality content, Business Today, in its latest edition features Pawan Munjal in the cover. The cover story 'Breaking free' takes a very good look at the fight that is being waged by Hero MotoCorp to stay on top of the two-wheeler heap in India, and to explore new frontiers in countries it has never been before. In the wake of Uttarakhand floods, the story 'An Urgent Agenda' tells that the country must brace itself for bigger climate change disasters with severe economic implications. The magazine also carries its second BT-Morningstar's survey that says most fund managers do not expect any dramatic improvement in the investment climate over the next 12 months. The case study 'Couching Tiger Tames the Dragon' looks at IKEA that adapted its strategies to become profitable in China. The lessons learnt could be useful when the company opens its Indian stores. Large advertising networks have made hurried acquisitions to step up their digital skills. But can they compete against the specialised digital boutiques? Find out in the story 'Digitally Challenged'. For all this and more grab the latest edition of Business Today magazine.

Ever since its inception, the magazine has catered to the business news enthusiast with unfaltering news and analysis of business-related developments in India and abroad. The magazine brings out various special editions such as Best Banks, Best CFOs, Best CEOs, Best B-Schools etc. Each of these special editions dwells on the subject with exhaustive details and honours the best achievers in the respective fields.