Business Today
Business Today

Business Today

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Highlights of Business Today December 22, 2013: The magazine in its cover story 'A call to farms' features a set of businessmen who made their riches from an economic activity that India has all but written off: agriculture. The feature 'Paucity Amidst Plenty' takes a good look at why a country flush with natural resources finds itself grappling with their shortage. Muslim businessmen in Gujarat no longer seem to be shunning the BJP's prime ministerial candidate. The story 'Who Is Afraid of Narendra Modi?' throws more light on this. The story 'Importance of Being Independent' analyses why non-executive directors at Indian companies have not proved effective so far in improving corporate governance practices. Japanese air-conditioner maker Daikin Industries fared poorly in the highly competitive Indian market till 2009. But then the company rolled out a well-crafted strategy to capture a larger size of the market. It succeeded in an incredibly short period of three years. The case study 'Coming in from the Cold' takes a look at Daikin's remarkable turnaround story. For all this and more interesting stories, subscribe to the latest edition of Business Today magazine.

Ever since its inception, the magazine has catered to the business news enthusiast with unfaltering news and analysis of business-related developments in India and abroad. The magazine brings out various special editions such as Best Banks, Best CFOs, Best CEOs, Best B-Schools etc. Each of these special editions dwells on the subject with exhaustive details and honours the best achievers in the respective fields.