Business Today
Business Today

Business Today

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Highlights of Business Today magazine dated April 28, 2013: India's leading business magazine, Business Today, in its cover story 'Ain't No Time to Disco' analyses how the car market flipped over as sales fall for the first time in a decade. The cover package also looks at why cross-badging, or selling the same car with cosmetic changes under different brand names, has not worked so far in India. The magazine also has two very valuable BT surveys. The fourth edition of the BT-YES Bank annual survey celebrates small businesses which have beaten the odds. The survey drew a record 410,000 entries this year. The other survey is our quarterly Business Confidence Index that says the grey clouds may not have disappeared, but optimism has risen for the third quarter in a row. The feature 'Finding Elbow Room' highlights how hotel chains are working out new ways to keep growing even when business is down. Subscribe to the latest edition for all this and more.

Ever since its inception, the magazine has catered to the business news enthusiast with unfaltering news and analysis of business-related developments in India and abroad. The magazine brings out various special editions such as Best Banks, Best CFOs, Best CEOs, Best B-Schools etc. Each of these special editions dwells on the subject with exhaustive details and honours the best achievers in the respective fields.