Highlights of Business Today issue dated February 3, 2013: India's leading magazine in its cover story this time lists India's Coolest Start-ups. The 15 start-ups featured in the package straddle diverse sectors - retail, e-commerce, social media, technology, health-care and biotech. For the second successive quarter, optimism has risen from the nadir of mid-2012, finds the BT-C fore Business Confidence Survey. Subscribe to the magazine to read more about the survey. The story 'Cheque Them Out' says a number of non-banking finance companies, backed by leading corporate houses, may soon morph into banks. Companies are increasingly relying on psychometric tools to test and select job applicants. Find out more about the story in the feature 'Laying Psyches Bare'. For more such interesting stories subscribe to the magazine.