Highlights of Brides Today October 2019 issue:
The Brides Today October 2019 issue is the celebration issue guest edited by visionary designer duo—Abu Jani Sandeep Khosla. The great Indian wedding is all about colour. Bright and beautiful. Rendered in cinemascope. This October’s incredible guest editors are the very definition of this spirit of unbidden joy. Thirty-three years in the business, their style is both updated and classical. They combine the past and present to create future that is nothing short of magical with their muse and our over star Aditi Rao Hydari. Plus, one explores the 215+ festive buys for this festive season that include brocade lehengas—in a shoot shot in the dunes of Abu Dhabi, romantic fragrances for the bride and groom, and modern mangalsutra is layered into a modern symphony. Giving a bride ample choices for her hair-do, the beauty sectors also speaks to her about healthy hair as well as birth control—the essential plan. Let the Black Book be your bible to help you plan your wedding to perfection—from the best makeup artists to the most sought-after décor companies—every little detail counts.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.