Highlights of Brides Today April 2019 issue:
The April Issue of Brides Today is graced by the ever-so-charming Jacqueline Fernandes in a glamorous cocktail avatar. As we move into warmer months, the overall focus of the summer issue will be on exotic destinations, lighter jewellery, and bright pops of colour. In sync with the theme, we have curated a comprehensive guide to the best off-beat locations to tie the knot and beyond in our Travel Section. Bridal Style and Accents highlights key details for the season like tie-dye, raffia details, luxe lace, and a fresh burst of florals. As we flock to the mountains during hot summer days, we have put together the best of boho-chic looks for the bride and groom to celebrate their getaway in style. The Beauty section spotlights the importance of how to get great skin and how to maintain it before the big day and The Jewels is all about accentuating that with lighter, more detailed pieces in diamonds and aquamarine for destination nuptials. Lastly, we celebrate that bond by showcasing special moments shared between a mother and her daughter before her wedding day as she passes down family heirlooms in our Jewellery Shoot.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.