Highlights of Brides Today April-May 2020 issue:
April-May 2020 is the first-ever digital issue of Brides Today, and to celebrate that, we bring you three exclusive covers featuring three digital stars—each a unique young woman who is an entrepreneur, tastemaker, and influencer, talking about love, life, and laughter in lockdown. For Amsterdam-based Diipa Büller-Khosla and her Dutch diplomat husband, creating special moments has found an important role in their relationship. Currently in Antwerp, Masoom Minawala Mehta and her husband no longer add deadlines to anything they enjoy. And House of Misu’s Summiyya Shah and husband go grocery shopping, cook, and make it a point to eat dessert every day. What brings these couples together is a new definition of love and romance. Along with that, the issue features some of Spring’s coolest trends—from bright colours to sexy footwear, and 14 Indian designers offer expert advice on bridalwear. Plus, the best products to add to your trousseau. All this and more to keep you company during the lockdown.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.