Highlights of Brides Today May 2019 issue:
The May issue of Brides Today takes the non-traditional, contemporary route by celebrating relationships—friendship, companionship, and love, with the cover graced by the talented starts of Student of the Year 2—Tara Sutaria, Ananya Pandey, and Tiger Shroff. In sync with the cover, we take the reader into a mystical journey to curate their young, vibrant cocktail ensemble to Jodhpur with our fashion shoot. To rejoice the fresh blooms of the season the reader will explore its imprints on the from Indian SS ’19 runway with a backstage reportage. Giving it to the season of escapades the issue features a special on swimsuits and lingerie for your honeymoon. The Jewellery section explores the young—with Avanti Goenka, and the exclusive—with Sotheby’s auction of the regal Nizam’s jewellery in London, that gives the bride abundant choices for her ornament assortment. The Beauty section stirs a conversation on Parabens while giving the bride hand-picked services to choose from while she gears up for her summer wedding with a summer-ready regimen and must-haves.
India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication.
Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor.
Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme.
“We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine.
The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.