Much of our life is about the 'feel-good' factor.In fact, most of our life is spent in chasing 'feel good' factor-- sometimes we get it, and sometimes we don't.If we analyse, the other name of success is 'feel-good factor'.When we have our way, our say--in short, when we are successful--we feel good.And when we meet with failure, we feel bad.The author here first lists the 10 main 'feel-good' factors, and then goes about guiding on how to achieve them.However, he forewarns against pitfalls in such pursuit, but shows how to contiue to have the 'feel-good' factor even in times of struggle.He lays importance on the need to remain cheerful and think good even when nothing seems to go right.