Indian Journal of Marketing
Indian Journal of Marketing

Indian Journal of Marketing

  • IJM-April12-Article6-Application Of Market Basket Analysis To Understand Students’ Career Options: A Study On Management Under Graduate Students At IU, Mizoram
  • Price : 80.00
  • Associated Management Consultants (P) Ltd.
  • Issues 520
  • Language - English
  • Published monthly
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INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.

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