Indian Journal of Marketing
Indian Journal of Marketing

Indian Journal of Marketing

  • IJM-JUly13-Article3-Determining Subscribers’ Attitude Towards And Satisfaction From Airtel and Citycell: An Empirical Assessment of The Martin Fishbein Multiattribute Model
  • Price : 80.00
  • Associated Management Consultants (P) Ltd.
  • Issues 520
  • Language - English
  • Published monthly
This is an e-magazine. Download App & Read offline on any device.

Preview

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.

Previous Issues