Malls across India are continuously trying to woo more customers and give them one or the other reason for repeat visit. One such attempt is to give local flavour to malls by housing regional retailers, who know the tastes and preferences of the catchment better than others. While malls provide benefits of consistent footfall, modern infrastructure and promotions, there exist challenges too. Regional retailers are hesitating to enter these premises due to higher rents and CAM charges. Here comes in picture the role of the mall developers, who can build their confidence by allowing certain flexibility in terms of rental and infrastructural support. Read the cover story to know more. Managing a complex entity such as malls is not easy. Mall owners should take into consideration the needs of all the stakeholders including customers, retailers, employees and statutory bodies, believes Surjit Singh Rajpurohit. While Jonathan Yach highlights the relevance of correct valuation of the mall, Arif Sheikh throws light on how can mall developers maximise the returns on their investment. The issue also has an exclusive interaction with Paresh Mishra, CEO-Malls, Runwal Group.