Cover story: A Budget for your house The first step towards financial discipline and prudence OLM Elite: Our selection of funds and how they have fared over time, and how you could pick some of them to invest in. Life Insurance: A new form of term insurance payout and why it makes sense to consider it over lump sum payout. Enterprise: How Accelerators are helping start-ups in India find their feet In our other sections read about our stock pick, two book reviews and how Indians invest money.
In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money