She was like a breath of fresh air in her debut appearance on the silver screen in Cocktail. As 2013 kick-starts – with new beginnings on the anvil – Verve presents the lively Diana Penty on its cover. Catch her in fashion's latest colours as she looks forward to an eventful New Year. Our annual Bollywood Style Awards Verve selects four movies which have appealed with their unique costumes -- those which have had their memorable moments defined by the styling. Verve recreates those moments in this much-awaited feature. In this year's rendering, check out Verve's presentation of the ‘It’ factor in Heroine, Cocktail, Gangs of Wasseypur and Barfi. Ayesha Kapoor, the girl who wowed the audiences in Black, has her own celebration with her gang of girl friends in Pondicherry. Verve captures the spirit of the fun-filled moments in an exclusive shoot in her home. Revel in the magic of the Melbourne Cup 2012 as Verve visits Australia’s major thoroughbred race. Check out the It quotient of one of the most awaited events on the racing calendar – an event that is a must-see for its split-second excitement and colourful panache. Verve zooms in on the high-end new spaces that are poised to be the watering holes to chill at this year. Take your pick from the chic zones of relaxation. All this and more as Verve showcases the best of the culture scene, the hot and the haute, the latest in fashion, style and beauty of the season.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.
