Verve’s 3rd edition of its iconic art special describes ‘storytelling through art’. Exploring the modern narrative of contemporary art and referencing it to the origins of visual storytelling, Verve looks at women artists like Surabhi Saraf in video art, Anindita Dutta in performance art, and Hemali Bhuta in sculpture. Covering theatre as a form of dramatic storytelling, we look at Parsi plays through the years, as well as profile three stage actors, Neil Bhoopalam, Hussain Dalal and Karan Pandit. The cover story promises to be a visual spectacle breaking boundaries in a self-reflective digital expression. Designer Aarthi Parthasarathy uses Mughal miniature paintings to create an exclusive graphic story. Three chefs use their skills to create stories through their dishes, and one also gets a glimpse of marzipan confectionery brand Nordic Kandie. We also travel to cities like Venice, Brisbane, Prague and Budapest, viewing them as cities of art.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.
