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Indian Journal of Marketing
All Issues
Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article6-Challenges In A Commodity Offering – Indian Telecom Services (GSM)
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article5-Women’s Role In Buying Behaviour For Durables: A Study Of Malwa Region In Punjab
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article4-Marketing of Handloom Products: A Case Study of Thenzawl Cluster In Mizoram
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article3-Factors Influencing The Buying Behaviour Of Organised Retail Consumers: A Study On Food And General Stores In Visakhapatnam
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article2-A Study On Consumer Perception With Reference To Third Party Administrators (TPAs)
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Dec12-Article1-Relationship Marketing: An Overview
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article6-Female Adolescents and Young Adult Consumers’ Affinity For Online Flash Sales Concept In India: A Triangulation Approach
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article5-Marketing Cost Of Wheat At Different Marketing Places In Haryana
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article4-Effect Of Sales Promotions And Their Availability On Consumers’ Buying Behaviour: A Perspective On Personal Hygiene Products
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article3-Deciphering Assorted Findings On Marketer Transgression Linked To Service Recovery Paradox
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article2-Cultural Values As Advertisement Themes In International And Indian Advertising
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Nov12-Article1-Green Marketing In India: Some Eco – Issues
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article6-Consumer Behaviour Towards Two Wheelers And Four Wheelers: A Study On Rural And Urban Mizoram
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article5-Trends, Technology And Addiction: An Explorative Study On Cyber Behavior Of Students
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article4-Gender Specific Study On Relative Impact Of Convenience And Non Convenience Factors On Mobile Users’ Brand Switching In Kolkata
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article3-Problems of Vegetable Producing Farmers In Erode, Coimbatore and Tiruppur Districts Of Tamil Nadu
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article2-Brand Personality: Antecedents And Consequences
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Oct12-Article1-A Study On Online Discount Couponing Industry In India
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article7-Impact Of Store Size On Impulse Purchasing Behaviour of Respondents: A Study With Reference To Coimbatore, Tamil Nadu
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article6-The Rise Of New Media And Product Promotion: Exploring The Potential Of Online Media In Advertising The Services Provided By Major Telecommunications Service Providers In India
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article5-Impact Of Shopping Malls On The Unorganized Retail Sector: A Case Study Of Mangalore Region
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article4-Prediction Of Churn Behaviour Of Bank Customers Using Data Mining Tools
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article3-Role Of Gender In Consumers’ Response To Fear Appeal Advertisements
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article2-Managing Customer Relations Through Online Banking
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-Sep12-Article1-Ambush Marketing Landscape In India: Innovative Practice Or Parasitic Marketing?
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-July12-Article6-A New Marketing Paradigm - Social Media or Web 2.0: An Empirical Analysis To Study The Awareness, Key Deliverables, Engagement And Usage of Social Media By Small And Medium Enterprises in Delhi
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-July12-Article5-Market Response To Deregulation Of Swedish Pharmacies: An Empirical Study On Consumers’ Opinion In Stockholm City
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-July13-Article4-An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-JUly13-Article3-Determining Subscribers’ Attitude Towards And Satisfaction From Airtel and Citycell: An Empirical Assessment of The Martin Fishbein Multiattribute Model
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-July12-Article2-Problems And Prospects Of Catering Services: A Case Study Of Sangli City
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-July12-Article1-Malabar Cements Limited: A Successful Employer In The Indian Cement Industry
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-A Study On The Effectiveness Of Internet Advertisements
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-Article5-Analysis of The Relationship Between Brand Loyalty And Market Share: A Comparative Study of Durable And Non – Durable Products In India
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-Article4-Hospital Advertising: Myth Or Reality?
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-Article3-A Study Of The Role & Effectiveness Of Celebrities In Advertisements
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-Article2-Coffee Market Liberalization And Private Sector Performance In Tanzania
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-June12-Article1-Purchase Decision Of Life Insurance Policyholders: An Outlook
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article8-Structural Equation Modeling Approach To Elucidate The Impact Of IMC On Brand Equity In Life Insurance Industry
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article7-Foreign Direct Investment In Multi-Brand Retail: Opportunities And Threats
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article6-Food Products Packaging: A Study Of Its Effects On Consumer Behaviour
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article5-Effectiveness of Advertisements In India: An Empirical Study
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article4-Shopping Malls & Consequences On The Human Rights On Small Traders In NCR Delhi
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article3-Emerging Challenges & Issues Of Pulses In Commodity Futures Market
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article2-Blog Popularity and Activity On Social Media: An Exploratory Research
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-May12-Article1-Product Recall: An Evaluation Of Few Issues
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-April12-Article8-Maggi Noodles: Magic of The 2-Minute Campaign
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-April12-Article7-Segmental Variations In Fish Consumption Behaviour: A Case Study Of Sonitpur District Of Assam
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-April12-Article6-Application Of Market Basket Analysis To Understand Students’ Career Options: A Study On Management Under Graduate Students At IU, Mizoram
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Indian Journal of Marketing
By Associated Management Consultants (P) Ltd.
IJM-April12-Article5-Analysis Of Strategic Decision Of Product Line Extension BY IFFCO Using The BCG Model
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