From Sagaai to Bidaai, the Marwari wedding is a celebration of colourful, fun-filled rituals, customs and traditions that make it a veritable feast for the senses, as you will find out from our cover story this issue. Marwaris tend to be extremely judicious in matters of finance. But weddings are a different matter altogether. When there is a wedding in the family, all ingrained virtues of frugality are forgotten, and what follow is unbridled festivity, a mindless splurge and the endless string of rituals that Marwari weddings are known for.
Coming back to enterprise, the field Marwaris are best known for, our story on Rajkumar and Rishabh Tongya of Diacolor will transport you to the glittering world of bling, where the father-son duo has earned both name and fame for their undying passion for creating exceptional jewellery that stand out for their exquisite style, craftsmanship and creativity.
There is growing trend among today’s Marwaris to settle down in the West. As more and more youngsters head westwards, the question that arises is whether this gradual exodus will lead to a dilution of core values that make Marwaris what they are. Read our Marwar Perspectives section to find out how eminent members of the community feel about this trend.
With all this and more, we bring you another interesting issue of MARWAR.
Marwar is a community-based magazine with an emphasis on profiling the best and the brightest in the Marwari community. The magazine reaches the elite in India and abroad who want to read and discover the wonders of all things connected with the community. Thus, the subjects featured have to have the flavour of Marwar and Rajasthan—its culture, lifestyle and traditions. We highlight arts, crafts, music, dance and theatre as well as fashion and food that are connected to the region apart from immensely successful businessmen and businesswomen. In the past, luminaries like Laxmi Mittal, Abhishek Manu Singhvi, Indu Jain, Sanjiv Goenka and Rajashree Birla, to name a few, have graced our cover.