The kidswear industry is booming around the
world. What used to be just functional outfi ts
a few years ago are now a variety of modish
cuts, colors, styles, patterns and even designer
tags – and with good reason. While the sector
was just non-existent till a few years ago
especially in India, it has now embossed itself
as the most propitious segment of the Indian
fashion industry – with even a dedicated
annual fashion show to its name.
I personally believe that this transition
from passive to demanding was inevitable.
As a developing country, India has myriad
advantages -- right from a promising
economic outlook to a growing kids
population. Hence, it’s only natural that as
fi nancial stability and purchasing power of
modern parents grew over the last decades,
a long-awaited shift from need based to
aspiration based shopping manifested,
resulting in a boost hitherto irrelevant to the
Indian kidswear industry.
Modern parents exhibit a considerable brand
awareness and inclination towards high
quality apparel products for their kids. This
has even trickled down to the kids as well,
who have now emerged as a new, independent
buyer group altogether.
And with kids graduating into consumers
earlier than before, brands now increasingly
want to shimmy up to them, producing
hitherto unseen growth opportunities for all
players across the sector – right from brand
owners, suppliers, to distributors and retailers.
In its February issue, IMAGES Business
of Fashion takes an indepth look at the
rapidly evolving ecosystem of the kidswear
segment in the country, which is spinning
off new brands and attracting global fashion
behemoths and designers alike with each
The issue also features a potpourri of market
analyses of the various sub-segment of
kidswear fashion including kids’ denim
and infant wear categories, and the rapidly
growing online market of kidswear – all in
an attempt to give you all an exhaustive idea
of the innovations, development, trends and
opportunities that can potentially take your
business to the next level.
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.