Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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The kidswear industry is booming around the

world. What used to be just functional outfi ts

a few years ago are now a variety of modish

cuts, colors, styles, patterns and even designer

tags – and with good reason. While the sector

was just non-existent till a few years ago

especially in India, it has now embossed itself

as the most propitious segment of the Indian

fashion industry – with even a dedicated

annual fashion show to its name.

I personally believe that this transition

from passive to demanding was inevitable.

As a developing country, India has myriad

advantages -- right from a promising

economic outlook to a growing kids

population. Hence, it’s only natural that as

fi nancial stability and purchasing power of

modern parents grew over the last decades,

a long-awaited shift from need based to

aspiration based shopping manifested,

resulting in a boost hitherto irrelevant to the

Indian kidswear industry.

Modern parents exhibit a considerable brand

awareness and inclination towards high

quality apparel products for their kids. This

has even trickled down to the kids as well,

who have now emerged as a new, independent

buyer group altogether.

And with kids graduating into consumers

earlier than before, brands now increasingly

want to shimmy up to them, producing

hitherto unseen growth opportunities for all

players across the sector – right from brand

owners, suppliers, to distributors and retailers.

In its February issue, IMAGES Business

of Fashion takes an indepth look at the

rapidly evolving ecosystem of the kidswear

segment in the country, which is spinning

off new brands and attracting global fashion

behemoths and designers alike with each

passing year.

The issue also features a potpourri of market

analyses of the various sub-segment of

kidswear fashion including kids’ denim

and infant wear categories, and the rapidly

growing online market of kidswear – all in

an attempt to give you all an exhaustive idea

of the innovations, development, trends and

opportunities that can potentially take your

business to the next level.

Happy reading!

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.