Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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Welcome to the annual women’s wear special issue,

a part of our ongoing attempt at showcasing fresh

new thoughts and visions on women’s fashion in

the country.

Fashion and women are inextricable! Fashion has

largely been a female dominated sphere and will

remain so. Can you think of any fashion segment

that’s as varied, evolved or intricate as women’s

fashion? No, I bet, you cannot!

The Indian woman today has emerged as a

powerful consumer base. Increased literacy

has augmented the rate of employment and

increasing fi nancial independence, which inturn

has revamped the demographic trend of women

as a consumer. This snowballing phenomenon has

had a huge impact on the women’s wear market in

India, propelling it to balloon by the day.

Market research by management consulting giants

Technopak says the women’s segment comprises

almost 37.5 percent of the total fashion market of

the country. It is estimated to be worth `1,20,935

crore (US$ 18.6 billion) and is expected to grow at a

CAGR of 7.6 percent to reach `2,52,164 crore (US$

38.5 billion) by 2027.

Also, as one of the fastest growing segments of

fashion retail, it is all set to overtake men’s wear

by 2025 as is outlined in the cover story of our

women’s wear special October issue, Women’s

Wear in India: Dynamics, Trends & The Future.

The demands of the segment has undergone

massive evolution too. Today, the emphasis has

shifted from being simply price conscious to

demanding better designs, higher quality and

trendiness. As a whole, the new Indian women

is expecting tremendous attention and with so

many choices to be made, acquiescent eff orts

to collate and calibrate a strong culture of

fashion professionalism is indispensable for all

stakeholders of this segment.

All in all, I can promise you that this issue holds

unmatched insight into the current dynamics of the

women’s wear fashion industry in India, along with

detailed researches on the various subdivisons

including ethnic wear, western wear, as well as

the buzzing new category of fusion wear. The

BoF team has reached out and talked to industry

leaders across these categories to consolidate

and showcase their broad opinions and beliefs of

the market as well as the prevailing trends and

opportunities in each.

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.