Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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From shirts, trousers, denim to skirts and

dresses, western wear is ruling fashion

senses across the globe. Even in India,

this comfortable fashion segment enjoys

unparalleled popularity and is today, a staple

in wardrobes across the country, irrespective

of gender and age.

The roots of western wear in India can be

traced to the British era. Yet till the 1990s,

it was somewhat limited to the elites,

professionals and offi ce goers. The decades

following the 90s are touted to be the era

when Indians adopted more westernized

concepts in fashion, making bold and stylish


In recent years, rapid globalisation, enlarged

brand awareness, growth of disposable

income and expansion of apparel e-retailing

have led to surge in demand for western wear.

Increase in youth population and fashion

consciousness among consumers is further

fuelling this market’s growth.

India’s leading management consulting

fi rm Technopak Advisors reveals in the lead

research how western wear constitutes the

biggest segment in the Indian fashion retail

industry. Estimated at `1,33,246 crores in 2018,

the segment accounts for approximately 93

percent of the total fashion market in India. Yet,

there is hardly any research documentation on

the segment in its entirety.

In this fi rst of its kind issue on Western Wear,

IMAGES Fashion Bureau maps the evolution

of the category as a whole in India along with

tracking the shift in customer preferences. In

addition to this, there are dedicated features

detailing the market size, prevailing trends and

opportunities in the major segments of Western

Wear. We have also outlined the perspective

of veteran brands and retailers on this growing


We had a challenging yet educative time

making this issue and I sincerely hope that you

like reading it!


The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.