Images Business of Fashion

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Images Business of Fashion

Images Business of Fashion

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Remember the harrowing experience of

innerwear shopping in India till just a few

years ago? Especially for women folk. For

them, it shopping for intimate apparel was

an absolutely fl eet-footed aff air – they either

hustled through the few insipid options laid

out or had to be content with whatever the

salesperson compelled them to buy. Choices

were a distant second in a scenario when

even getting the size right whilst evading

ubiquitous stares was beyond the bounds of

possibility.

But, fortunately, times are changing and

how! All that remains of these past shopping

experiences are anachronistic anecdotes.

Time it did take but innerwear, fi nally, is out

of the closet and is taking giant strides to

becoming an exclusive fashion category in

India.

The evolution is apparent in both the market

and the consumer. While the consumer

righteously considers innerwear as a

fashion statement today, the market too has

emancipated itself from its unorganised retail

hegemony. The innerwear industry is now

amongst the most lucrative segments in apparel

fashion for brands, retailers and investors alike.

The market today is pegged at `32,000 crore,

growing at a CAGR of 11 percent and accounts

for ~9 percent of the total domestic fashion retail

market.

The rapid transformation of the category has

led it to branch out into several sub-categories,

with each of them setting standards on their

own now. Also, a slew of international, young

and dynamic national brands have impinged on

the arena, ushering in a phenomenal trend that

has compelled the entire industry to spruce up

off erings both in terms of products as well as

experiences.

This had led to an increased popularity and

demand of innerwear as a whole and has result

is an increase in the importance of the category

amongst retailers of all sizes and kinds.

Like always, this innerwear special issue

features indepth insights into the market, trends,

innovations and technologies that this segment

has spawned in the recent years. As always we

hope you fi nd the issue informed and benefi cial.

Happy Reading

The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.