It wasn’t too long ago when fashion and
sportswear seemed to be decidedly at odds
with one another. I mean, both were at the
polar ends of usage and target audience;
sportswear was strictly for sports and
exercise and fashion was for those who were
in pursuit of taste, beauty, and aesthetics. Yet
today, sportswear and fashion have so much
in common these days.
Sportswear is taking to the street these days
and is increasingly becoming a way of life
for fashion enthusiasts across the globe,
and for just the right reasons. Hustling has
become the order of the day today and times
as such calls for versatile, multipurpose
fashion apparel that can be worn for various
On the other end, everywhere you look,
people are making conscious eff ort
towards leading a healthier life and are
hence investing in a range of activewear
which is defi ned as the ‘new semi-casual’.
Overall, sportswear has changed the way
people dress up for the gym, casual, social
occasions, and even for work. Such intense is
the popularity of the trend that it’s fast fanning
out into various sub-segments like athleisure,
activewear, gym wear, and much more.
This issue of IMAGES Business of Fashion
outlines how the fast blurring line between
sports and fashion has spawned a market
that harbours opportunity like never before.
We bring to you a detailed look at the fact
that ‘Sports-leisure’is no longer a trend, but a
fundamental shift in how the world dresses
The issue is replete with details of the fastemerging
categories of Sportswear and
Athleisure in India as well as the size of the
market, opportunities for retailers, key trends
and latest innovations. Apart from this, we bring
you market leaders in categories and deep dive
into what makes the successful.
We hope you fi nd our sportswear special issue
useful and insightful, as always.
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.