The cover theme of the March issue of Indian Management is ‘cognitive science for branding’. Sandeep Dayal, a marketing and strategy leader and author of Branding Between the Ears: Using Cognitive Science to Build Lasting Consumer Connections writes about how marketers can leverage the power of cognitive biases for designing, positioning, and/or repositioning their brands.
Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.