The transforming way of content consumption over the years is not a surprise to anyone. We all rapidly moved from the vintage way of streaming news updates till carrying the entire world current affairs in our mobile devices. Smart tv apps for news publishing sites can be called as the “next screen” for the current era. If you are a news publishing site and don’t have a smart TV app yet, this article is for you.
Optimizing a website for better user experience consists of various factors like load time, responsiveness, interactivity and visual stability. We have learned about core metrics of web vitals, Largest Contentful Paint deals with load time and First Input Delay deals with Interactivity. Now let us move further towards the last core metric, Cumulative Layout Shift (CLS) that deals with the visual stability of a site.
Web Vitals is an ultimate way for various website owners to give a better quality of user experience. It plays a major role in uplifting website user experience for business owners, marketers, website owners, developers and many more. Everyone dealing with a website business knows that providing a seamless experience to the user right from the time they visit the website till the time they leave includes several factors like responsiveness, layouts, interactivity, load time and more.
When Google launched Accelerated Mobile Pages(AMP) in February 2016, the prime focus was to utilize the strength of mobile by making mobile web performance stronger and convenient for the audience. If you consider the situation today, AMP is not just a feature that you can brag about but a necessity for your business to compete in the race.
Hence, there is no harm in saying that Google achieved its goal by introducing AMP and moreover coming up with the concept of AMP stories or Web stories.
In earlier days, measuring the time in which the content of page loads was not an easy task for the web developers. The loading speed of the page is a deciding factor for the visitors, as a page that takes more than expected to load is certainly rejected. No matter how interesting and engaging your content is if your viewers can’t see it soon, you will certainly lose a potential reader.
The technique of search engine optimization for your site traffic must be changing with time, but your content will always remain the critical aspect. Several content marketers have their ways to optimize and showcase content on their website. It may be the fancy webpage content or the informative blogs that you write for your customers. One thing that always remains the same is the essence of your content viz—keywords for your site and content.
Content is one of the most important things that brings a number of users to a particular website. Talking about Search Engine Optimization(SEO) content, it is all about the audience. As the search engine algorithms have become more sophisticated over time, it is necessary to write and present the content in a sophisticated way as well.
Team Readwhere is working continuously for the betterment of the publishing industry by educating the publishers regarding the Google News Initiative and its benefits. In the webinars, Readwhere team members are focusing on spreading knowledge about Web Vitals along with its core components viz. Largest Contentful Page, First Input Delay, Cumulative Layout Shift. On the other hand, they are also making the publishers familiar with Realtime Content Insights and News Consumer Insights and the best ways to gain more audience and revenue with the same.
GNI and Readwhere together have taken a step to help publishers during the unprecedented times. With Google News Initiative and Readwhere, publishers can pitch the innovative ideas for the growth business such that the content consumption all over the country increases. Along with this, it is also essential to be well-versed with all the features and tools provided by GNI and Readwhere.
During the unprecedented times, several businesses are suffering and striving hard to sustain. However, considering the situation as the new normal, we all have to figure out a way to keep things going on. Google News Initiative (GNI) is an initiative by Google to assist journalism and publishers during such times. Readwhere along with GNI is trying to make this happen for publishers all over the country. With this initiative by Google and Readwhere, publishers can keep their business going by creating engaging content.