The new battleground for retail is undoubtedly ‘Customer Experience’. Irrespective of the segment of retail, consumers expect retailers to deliver them personalised, easy and unifi ed experiences similar to those provided by companies born in the digital age and reshaping consumer expectations like Google, Facebook, Amazon, WhatsApp, Apple.
To cater to the consumer of today who is evolved, well-traveled, connected, and has enough disposable income, brands and retailers are embracing technology in a big way. Towards this, they are higher technology experts – CIOs / CTOs – who drive a seamless user experience in an eff ort to blend in with the increasingly digital world and provide convenience and benefi ts to the consumer.
The cover story of IMAGES Retail’s February issue brings you a look at some of Indian retail’s most infl uential and impactful CIOs and CTOs, the visionaries responsible for the technological direction an organisation takes.
The largest read magazine in the Indian retail industry, ‘IMAGES Retail’ is a comprehensive and authoritative one-stop information resource for the top and middle level retail professionals. A powerful catalyst for the profitable growth of the Indian retail industry, Images Retail covers the entire gamut of retail operations in India addressing key issues such as investments and opportunities in retailing, innovation in formats, store design & VM, merchandising, real estate, IT, supply chain & logistics, CRM and analytical reports backed by in-depth market & consumer research.